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What makes an excellent
competitive company?

business

Pfeffer & Sutton (2000) argue that "competitive advantage goes not to those firms who have the best knowledge, but to those who use knowledge best". It is an advantage to let business survive against its competition.

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Water Industry

water

We are here to discuss on this matter by using Good Drinks Solution (GDS), one of the player in water industry. GDS is in the water industry that supplied Reverse Osmosis (RO) vending machine and produced Reverse Osmosis (RO) Drinking Water. They are competitive in terms of low price thus gains groups of consumers in the water industry.

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Strategic Planning

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GDS need to look ahead to be developed and exploited a good and growth strategic planning to expand the businesses. According to Kotler P. & Armstrong G. (1999) a strategic planning is an important process of developing and exploiting to fit between the company goal's and capabilities and the changing marketing opportunities.

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Product Development

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Product development is a strategy to a company that enable to creation of new products and services. With this development, it can be successful to enter a new product into market if the company can understand the market and the customer needs. GDS has designed a new product and has entered into market with a cold RO drinking water vending machine.

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Bibliography

  • Bartol Kathryn M. & Martin David C. (2003), Management, 3rd Edition, USA, McGraw-Hill.
  • D'Aveni, Richard A. (1995), Hypercompetitive Rivalries: Competing in Highly Dynamic Environments, New York, The Free Press.
  • Evan J.Douglas (1995), Managerial Economics: Analysis and Strategy, 4th Edition, Singapore, Prentice-Hall.

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